These were a series of Onboarding materials created to inform, educate and bring awareness of the Dabo Platform. Different iterations were created depending on the 'personas' of hospital staff. The examples below are for Nurses and physicians.
Footscray is an up and coming suburb in Melbourne known for its industrial and unrefined surroundings. A corporate report was needed which would demonstrate the look and feel whilst conveying essential information.
To reflect these qualities, a messy, handwritten type was selected as well as a limited colour palette and black and white treatment of photos.
I like to think of this as a "Fresh-Prince-of-Bel-Air-before-he-went-to-Bel-Air" design.
//Student Brief 2 days
Move Loot – Home Page Redesign
Move Loot wanted to improve their e-commerce experience, so a redesign of the home page was in order.
Using various tools to collect data on the most used features, the design team created a new look based on those outcomes.
Here's the live version: https://www.moveloot.com/sf
New landing page
Old landing page
As part of a design challenge, I created two concepts for a "Steps Leaderboard" app, which main purpose was to encourage Target employees to be more active through gamification.
The first concept "Reach Your Target" focuses on Target's current corporate branding.
The second concept "Stepping Spree" takes a playful approach to the challenge and moves away from the familiar Target branding.
Concept One: Reach Your Target The first concept focused on Target's current corporate branding and uses familiar colour palettes and typography. Using the word "Target" as an inspiration, I took terminology from Archery and Darts, such as "bulleye" and "ace", to tie in with the goal–orientated nature of the challenge. I also created copy for the poster which reinforces these ideas.
Concept Two: Stepping Spree The second concept takes a playful approach to the Steps challenge. Playing on the idea of a "Shopping Spree" I created "Stepping Spree."
The word "Spree" is one that conjures high energy, fun and being unrestrained, so I used a friendly type from the Sanuk family, incorporated flat design and imagery and played with a pink-red/light blue combination to fit this concept.
The app also has "countdown" tips, which have random, fun and helpful suggestions to increase your steps score, ie: walk your cat, take the stairs etc.
For a launch strategy, I created postcards which would be sent weekly, four weeks before the challenge begins and each would show a different tip featured on the app.
These tips are used as the main branding imagery across posters and postcards.
INFOLD is about all about condensing. It's about making things compact, easy and travel-friendly for those on the go.
It says, "hey suitcase, hey handbag. You're looking mighty full, do you want some help?"
The identity was spread across stationery (which can be folded into hats), window fronts and business cards.
//Student Brief 2 days
Girlpower Food Puns
Girlpower food puns is an ongoing collection (and personal side-project) which plays with food typography. It's aim is to remind women that they (and food) are always #1. More pictures and process post to come soon!
Illustrations done for various companies, for varying purposes.