Jiff - Design Challenge
How do you excite employees to get fitter?
As part of a design challenge, I created two concepts for a "Steps Leaderboard" app, the main purpose being to encourage Target employees to be more active through gamification. Each concept included printed material designed to bring excite and bring awareness of the platform.
Concept #1: Reach your Target
The first concept "Reach Your Target" reuses Target's current visual identity.
Concept #2: Stepping Spree
Playing on the idea of "shopping spree," Stepping Spree is much more playful. I also included promotional postcards, which included random tips from the app. These tips would be featured across all print material.