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Jiff Design Challenge

Jiff - Design Challenge

How do you excite employees to get fitter?

As part of a design challenge, I created two concepts for a "Steps Leaderboard" app, the main purpose being to encourage Target employees to be more active through gamification. Each concept included printed material designed to bring excite and bring awareness of the platform. 

 

Concept #1: Reach your Target

The first concept "Reach Your Target" reuses Target's current visual identity.

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Concept #2: Stepping Spree

Playing on the idea of "shopping spree," Stepping Spree is much more playful. I also included promotional postcards, which included random tips from the app. These tips would be featured across all print material. 

The second concept "Stepping Spree" takes a playful approach to the challenge and moves away from the familiar Target branding. 

The second concept "Stepping Spree" takes a playful approach to the challenge and moves away from the familiar Target branding.